SOUTHWEST AIRLINES

$Low fares with point to point transportation$

No reserved seating

1^st class does not exist

Casual environment - open doors for suggestions

(Flight attendants sing safety measures)

Frequent-flier program rewards customers

(# of flights not mileage)

Internet easy reservation system

(1^st company to offer this service to customers)

Most airplanes land on small airports to avoid congestion

Only sticks with Boeing 737

Hiring on positive attitude

National Flights

AMERICAN AIRLINES

$Expensive air fares with connections along the way$

Reserved seating

1^st class, business class and economy class

Hierarchy rules

(Bureaucratic environment)

Hiring based on technical skills

(Attitude is second)

Customers = wallet value

AAdvantage Bonus

(Customers can buy miles by flying / through financial partners)

Aircrafts used

Airbus A300-600, Boeing MD-80(S80),Boeing 737-800, Boeing 757, Boeing 767, Boeing 777, Fokker F-100

National & international flights